We are part Agile experts, part software nerds and part talent agents — with decades of marketing agency experience
For over 20 years, we ran multi-million dollar integrated agencies staffed with anywhere from four to 60 people. Armed with a well-oiled workflow, and a professional network of "on-demand" specialists cultivated over 20 years, we could say yes to any project. We ran projects from $2,000 to $4 million, were consistently profitable, and enjoyed low staff turnover and multi-year client relationships.
After seeing CMOs, CFOs and CEOs everywhere examining the value of the client-agency relationship, we recognized an opportunity to share what we spent 20 years developing: optimized systems and expertise to take on any marketing job and deliver a cost-effective, high-quality in-house solution that puts less stress on people and makes the CFO happy with marketing. It was the perfect time to support the growing trend towards in-house agencies, and offer established marketers a 20-year head start.
That's the day Agency Inside was born.
Roy is a strategist, account-services veteran and multiple agency owner.
Over eight years, Roy started two independent agencies with one partner and one client at each. He grew each agency ten-fold, attracted national brand clients, and consistently won a repeated spot on the coveted Ontario government agency roster before selling both agencies.
Prior to agency ownership, Roy gained 10 years experience at some of Canada's best-managed international agencies, including BBDO and Leo Burnett, before becoming COO of a 60-employee marketing agency, then President of a 30-person design firm. He was responsible for all aspects of the businesses: operations, IT, finance, strategy, studio, research, account management and, business development.
Roy has his business degree from Schulich School of Business at York University.
Patti worked as a client-side marketer, an agency leader and a researcher. While in advertising, she spent her career developing internal process, leading account teams and helping clients grow their businesses.
As VP at MacLaren McCann, she led the Rogers account and was part of the convergence team responsible for integrating various lines of business under the master brand strategy. At TAXI, she led the account service team while managing the Telus business. And as Managing Director at Rain43, Patti lead the account group to excellence on the agency’s government and healthcare accounts.
Patti received her Honours Bachelor of Commerce degree from the University of Manitoba.
Andrew is an operations specialist with experience creating human just-in-time models, implementing and managing process improvements for 10 to 3,000 person organizations and leading large-scale change management initiatives.
His experience with Ann Taylor/LOFT, Bell Canada/The Source, Herbal Magic and Timothy's World Coffee has allowed him to transform and modernize legacy systems and programs for optimal performance both in Canada and the US.
His relentless focus is on “People, Sales and Profits” believing that a company’s most valuable asset is talent, that organizational fit is as important as functional proficiency in determining success, and that the same skills applied in different environments yield drastically different results.